Courtesy of Southside Speedway

Southside Speedway remains dedicated to providing the No. 1 Friday night family entertainment for central Virginia. The economic times have been hard on all parties in the central Virginia market. In lieu of raising ticket prices and other fees, the speedway will implement several new initiatives effective with the July 10 race keeping Southside Speedway affordable for all.

Southside Speedway management and officials recognize the importance of being known as a fan friendly track with an emphasis on families and kids. Due to the overwhelming fan response, Southside Speedway will allow coolers into the track for all future races this season. Track officials ask that fans limit the size of coolers to 18 inches and include no glass bottles.

Southside Speedway also plans to offer an increased number of give-a-ways and ticket drawings for fan gifts and prizes. To keep children happy and entertained, the track will be providing more participation opportunities and entertainment focused on younger fans.

To thank loyal fans, the speedway will implement the “Didn’t Miss a Race” promotion. Retain your ticket stub from the July 10 race and present it on July 17 to receive $1 off the price of admission.

Continue to check the track Web site for the new “Tell the Track” link where drivers and fans can send comments, suggestions and ask questions.

The upcoming races on July 10 will be a “Salute to Scouts of America” featuring a 75-lap Late Model Sportsman, 100-lap Grand Stock, 25-lap U-Car and a 20-lap Champ Kart race. All Boy Scouts and Girl Scouts appearing in their full uniforms, including Scout Masters, will receive free admission. In addition to the scouts getting in free, up to two of their accompanying parents will receive a $2 discount off the regularly priced adult general admission ticket. The troop with the most scouts in attendance will receive a free pizza party courtesy of Vocelli Pizza.

Check out current division standings and other track events online.